What is Marketing

Marketing Or Sales – Is There A Difference?

Yes! Marketing is the process of educating the marketplace about your product or service in order to stimulate demand. The sales process occurs after you have attracted the interest of your customer and is the deal closer – where an agreement is reached.

By strategically working the two together, you can lead your business to successful growth.

A marketing strategy requires research and insight into customer needs and desires. In order to promote your product, you need to understand who your customer is and what they want. Information such as age, values (eg, service over price) or location will help you build your message. A marketer will analyse this information and, using a range of tools, help you communicate with the customer to deliver a product or service that they want.

When your customer is interested, your sales strategy will need to build from that education and engagement in order to close the sale or get an agreement.

The Right Business Marketing Reaches The Right Customers

You’re probably really good at what you do, but that doesn’t mean you’re a great marketer, copywriter, graphic designer or business developer (unless of course that’s your profession). It’s important to understand your limitations so that you can get the best from what you have. This flexibility and open-mindedness is what separates successful businesses from strugglers. Those that try to do everything themselves, with little or no real experience, often end up being jack-of-all-trades (and masters of none).

WHY You Need Marketing

Those who focus on doing what they do best and hire professionals to do the other bits are the ones who make their business’ buzz. We have some of the best business service suppliers to provide premium business and marketing services for a wide range of customers. When you need a particular business marketing plan, whether it be to generate more leads through online marketing, promote or launch a new product or just get your message out to your potential customers with great media releases, then partner with someone who has a proven track record to help you make that successful leap.